helloian.

Hello Ferdian I shape brandingand functional interfaces intodigital solutions.

Hello Ferdian I shapebranding and functionalinterfaces into digital solutions.

A visual showreel of curated works and
conceptual explorations.

Project

A curated collection of case studies, blending user-focused interfaces with structured branding and visual exploration.

Project 3
PROCURAComing Soon
UI/UX DESIGN

Designing a Trust-DrivenB2B Web Experience

Project 4
Virgin LeafComing Soon
Brand Identity

Crafting a FreshOrganic Identity

Project 5
Sassive Co.Coming Soon
Illustration

Illustrating SocialPerspectives

Project 6
Awafiy HoneyComing Soon
Packaging

Designing a LuxuryHoney Experience

Experience & Skill

Leveraging years of hands-on experience and a versatile toolkit to build well-crafted digital experiences.

Opencloud

2024 – Present

Senior UI & Visual Designer

Designed enterprise-grade user interfaces and digital assets, balancing structural layout consistency with clean visual design. My role focused on creating functional component libraries while ensuring the overall branding, color harmony, and typography remained cohesive across all screens.

CPXi Asia

2024

Social Media Designer

Executed cross-platform digital asset production and campaign design frameworks, collaborating with cross-functional marketing teams to ensure cohesive brand storytelling and optimized visual asset delivery.

Procura

2019 – 2023

UI/UX Designer

Led the interface overhaul from v1.0 to v2.0 for an enterprise e-procurement platform, driving end-to-end UX optimization through user research, iterative wireframing, and rigorous developer handoff with business analyst teams.

Seva Indonesia

2020

Graphic Designer

Developed high-quality design collateral and internal branding assets, implementing structured layout principles and clean typography to support cross-department marketing initiatives.

Skillset

Design Tools

In my daily workflow, I adapt my tools to match each project phase. I use Figma to build structured UI layouts and maintain component consistency. For branding and asset production, I switch to Illustrator and Photoshop to handle vector graphics and clean typography. When an interface needs extra depth, I bring in basic Blender modeling to create simple 3D assets or abstract shapes that elevate the overall visual presentation.

Figma3D BlenderA. IllustratorA. PhotoshopA. After EffectA. XDA. Premiere Pro

AI–Assisted Development

I treat AI models as creative engineering partners to bridge the gap between static design and live code. By combining prompt logic with frontend workflows, I can rapidly prototype experimental interactions, test physics behaviors, and bring fluid layout concepts to life much faster.

Antigravity IDEClaude CodeGeminiGPT

Management & Collaboration

I value smooth alignment within cross-functional teams, ensuring that design specifications—from interface layouts to brand guidelines—are clearly documented for developers and stakeholders. By maintaining an organized workflow and transparent communication, I focus on collaborative handoffs that respect technical parameters and timelines.

JiraZeplinMS OfficeGoogle WorkspaceGithub

Design Process & Methodology

Before jumping into high-fidelity graphics or interfaces, I ground my work in structured wireframing, comparative benchmarking, and visual exploration. I map out user journeys and brand directions methodically, ensuring that every design decision I make is backed by a clear rationale, usability standards, and purposeful identity.

BalsamiqCompetitor AnalysesDesign ThinkingAI Assisted Workflow
Testimony

Just a few kind words from partners and teams who trusted me to help bring their visions to life.

Testimonial by Ahmad Danial
Testimonial by Cahaya P. Alam
Testimonial by Fajar H. Santoso

Whether it's a role, a project, or just a conversation, feel free to reach out.

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